PLAYBOOK TEMPLATES
Advertising Agency Agreement
An Advertising Agency Agreement governs creative and media services provided by an agency to a client. This playbook discusses ownership of deliverables, approval processes, and termination rights.
Marketing, Media & Advertising
Issue & Concept List
Intellectual Property Ownership
Usage License Scope
Confidentiality and Data Privacy
Advertising Compliance Requirements
Performance Metrics and KPIs
Payment and Fee Structure
Indemnification Provisions
Limitation of Liability
Termination and Cure Rights
Audit Rights and Records
ACCESS PLAYBOOK
GET ACCESS
Get access to this playbook template
Oops! Something went wrong while submitting the form.
What you get in this playbook
1
Intellectual Property Ownership
Defines which party owns the creative work, trademarks, copyrights, and underlying IP created or used during the engagement.
2
Usage License Scope
Specifies the scope, duration, territories, and exclusivity of licenses for marketing materials and campaigns.
3
Confidentiality and Data Privacy
Covers obligations regarding sensitive information, trade secrets, consumer data, and compliance with privacy laws and regulations.
4
Advertising Compliance Requirements
Outlines responsibilities to comply with relevant advertising laws, industry standards, and self-regulatory codes.
5
Performance Metrics and KPIs
Defines key performance indicators, measurement methodologies, reporting cadence, and acceptable performance thresholds for campaigns.
6
Payment and Fee Structure
Details fee schedules, invoicing procedures, payment terms, reimbursements, and any performance-based bonuses or penalties.
7
Indemnification Provisions
Specifies each party's indemnity obligations for third-party claims arising from IP infringement, regulatory violations, or campaign content.
8
Limitation of Liability
Sets monetary caps, excludes certain types of damages, and clarifies waivers of consequential losses.
9
Termination and Cure Rights
Defines grounds for termination, notice and cure periods, post-termination obligations, and wind-down procedures.
10
Audit Rights and Records
Grants the right to audit financial records, performance data, and compliance documentation with defined scope and procedures.
get full playbook access
See how DocJuris can automate your legal, procurement, and sales operations.
Request demo
FAQs
Frequently Asked Questions
Get the answers to the most commonly asked questions.
What is a contract playbook template?
Why should I use a playbook template?
What challenges arise when teams don’t have a contract playbook?
How do I use a playbook template in contract negotiations?
Can I customize these templates for my business or industry?
COMPANY
© 2025 DocJuris, Inc. All rights reserved. Patent Pending.
DocJuris is not a law firm or a substitute for an attorney or law firm. We cannot provide any kind of advice, explanation, opinion, or recommendation about possible legal rights, remedies, defenses, options,selection of forms or strategies.