PLAYBOOK TEMPLATES
Sponsorship Agreement
A Sponsorship Agreement outlines the terms under which one party provides funding or support for promotional exposure. This playbook details exclusivity, deliverables, and termination for reputational risk.
Marketing, Media & Advertising
Issue & Concept List
Scope & Deliverables
Intellectual Property Rights
Confidentiality & Data Security
Payment Terms & Fees
Warranties & Representations
Indemnification & Liability
Termination & Exit Rights
Compliance & Regulatory Requirements
Exclusivity & Territory Rights
Dispute Resolution Mechanisms
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What you get in this playbook
1
Scope & Deliverables
Defines the specific marketing services, deliverables, timelines, and performance metrics each party must satisfy.
2
Intellectual Property Rights
Specifies ownership, licensing, and usage rights for all intellectual property created or used, including third-party materials.
3
Confidentiality & Data Security
Outlines obligations to protect confidential information and ensures adherence to data protection laws for any personal data processed.
4
Payment Terms & Fees
Describes fee structures, payment schedules, invoicing procedures, and conditions for fee adjustments or additional work.
5
Warranties & Representations
Sets out each party’s representations and warranties regarding authority, non-infringement, and compliance with applicable laws.
6
Indemnification & Liability
Allocates responsibility for losses, specifies indemnification triggers, and sets liability caps and exceptions.
7
Termination & Exit Rights
Details termination rights, notice periods, exit processes, and post-termination obligations for both parties.
8
Compliance & Regulatory Requirements
Addresses compliance with advertising standards, industry codes, privacy laws, and other regulatory requirements.
9
Exclusivity & Territory Rights
Defines any exclusive rights to territories, media channels, or customer segments and related restrictions.
10
Dispute Resolution Mechanisms
Establishes procedures for resolving disputes, including governing law, jurisdiction, and alternative dispute resolution methods.
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