PLAYBOOK TEMPLATES
Public Relations (PR) Agency Agreement
A PR Agency Agreement defines the scope of public relations services, deliverables, and media obligations. This playbook examines confidentiality, approval rights, and crisis response provisions.
Marketing, Media & Advertising
Issue & Concept List
Scope of Services
Deliverables & Timeline
Fees & Payment Terms
Intellectual Property Rights
Confidentiality & Non-Disclosure
Warranties & Representations
Indemnification & Liability
Termination & Exit Provisions
Data Protection & Privacy
Regulatory Compliance
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What you get in this playbook
1
Scope of Services
Defines the specific marketing, media, or advertising services to be delivered, including responsibilities and boundaries.
2
Deliverables & Timeline
Specifies all deliverables, formats, milestones, deadlines, and acceptance criteria for campaign assets.
3
Fees & Payment Terms
Outlines the fee structure, payment schedule, invoicing requirements, expense reimbursements, taxes, and late-payment provisions.
4
Intellectual Property Rights
Allocates ownership and licensing rights for all materials, pre-existing IP, and deliverables created during the engagement.
5
Confidentiality & Non-Disclosure
Sets mutual obligations to protect sensitive business information, trade secrets, and strategic plans shared between the parties.
6
Warranties & Representations
Details promises regarding authority, deliverable quality, compliance with laws, non-infringement, and accuracy of materials.
7
Indemnification & Liability
Defines each party’s obligation to indemnify the other for third-party claims and sets caps or exclusions for direct and consequential damages.
8
Termination & Exit Provisions
Establishes conditions for termination for cause and convenience, notice periods, post-termination obligations, and transition assistance.
9
Data Protection & Privacy
Covers the collection, processing, storage, security measures, breach notification, and compliance with data protection laws for personal data.
10
Regulatory Compliance
Requires adherence to advertising laws, industry guidelines, claims substantiation rules, and ethical marketing standards.
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