7
PLAYBOOK TEMPLATES

Public Relations (PR) Agency Agreement

A PR Agency Agreement defines the scope of public relations services, deliverables, and media obligations. This playbook examines confidentiality, approval rights, and crisis response provisions.

Indemnification & Liability

Why This Matters: Balanced indemnification and liability limits control financial exposure without leaving either party open to unlimited or unfair risk.

Negotiation strategy

If you're the Client:

Ensure that indemnification clauses cover all potential third-party claims, including intellectual property and data breaches. Negotiate a liability cap that aligns with industry standards.

If you're the Service Provider:

Focus on limiting indemnification obligations to areas where the contractor has control. Advocate for a reasonable liability cap to avoid excessive financial exposure.

Essential elements

1

Indemnification Scope

Coverage for third-party claims.
2

Liability Cap

Maximum financial exposure limit.
3

Exclusions

Exceptions to liability limits.

Action framework

ACCEPT

Propose edits when indemnification scope is too broad or liability cap is too low.

EDIT

Reject clauses that impose unlimited liability or lack mutual indemnification.

ADD

Add clauses for specific risks like data breaches or regulatory compliance.

PRO TIP

Always ensure indemnification clauses are mutual and liability caps are clearly defined.

Example clauses

FAVORABLE

Balanced Indemnification Clause

"Each party shall indemnify, defend, and hold harmless the other party from and against any and all claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys' fees) arising out of or in connection with any third-party claim alleging that the indemnifying party's intellectual property infringes or misappropriates any third-party intellectual property rights."
NEUTRAL

Standard Liability Cap

"The total aggregate liability of each party under this agreement shall not exceed [insert agreed cap]."
UNFAVORABLE

Unlimited Liability Clause

"Neither party shall limit its liability for any claims, damages, or losses."

Fallbacks

High-Risk Projects

In high-risk projects, consider increasing the liability cap and expanding indemnification to cover additional risks such as environmental damage.

Cross-Border Transactions

For cross-border transactions, ensure indemnification clauses comply with international laws and consider currency fluctuations in liability caps.

Technology Agreements

In technology agreements, focus on indemnification for IP infringement and data breaches, and ensure liability caps reflect the value of the technology involved.
FEATURED SOLUTIONS

Contract Email Agent

Self-service Al for instant contract review and markups.
Never leave your inbox. Effortless contract markups and summaries—delivered straight to your inbox. No signups, no apps, no plugins, no playbooks, no delays.
LEARN MORE
FEATURED SOLUTIONS
DocJuris Editing Platform
Import PDF.
Redline on DocJuris.
Export to Word.
Save a day of work.
Import locked PDFs or Word docs and get work done with our world-class contract editing platform.  Track your changes and comments and export seamlessly to MS Word without the headaches of clunky add-ins.
LEARN MORE
FEATURED SOLUTIONS
Smart Markups
Markup clauses in seconds.
See the reasoning, stay in control.
Negotiate with confidence using DocJuris’s AI-powered suggestions. Pick a suggested action to balance or lean specific terms in favor of a party. Or, quickly make a clause mutual or simpler with a single click without the back-and-forth.
LEARN MORE
FEATURED SOLUTIONS
Repository AI
Uncover opportunities and risks in your signed contracts.
Turn your contracts into structured insights. With Repository AI, DocJuris analyzes every imported agreement—so you always know what’s expiring, auto-renewing, or exposing risk. Total visibility, zero guesswork.
LEARN MORE

Book a Contract AI Demo

See how DocJuris can automate your legal, procurement, and sales operations.

Contract review from 8 weeks to 5 minutes

Mitigate risk faster with dynamic playbooks

Become a valued partner

FIRST NAME*
LAST NAME*
BUSINESS EMAIL ADDRESS*
COMPANY*
TITLE*
COUNTRY*
PHONE (OPTIONAL)
WHAT DO YOU WANT TO LEARN?*
Thank you! Someone on our team will reach out.
Oops! Something went wrong while submitting the form.

Launch in days, not months

Unlike complex CLMs with long implementations and steep learning curves, DocJuris is built for speed and simplicity. We integrate with your workflow—whether connecting to a CLM or uploading agreements manually—so you're up and running in days, not months.
WEEK 1
CLM Readiness and Design
Our CX team works with you to understand your contracting challenges, prioritize key workflows, and identify the biggest impact areas. We build a tailored implementation plan that fits your needs.
WEEK 2
Install Module
We connect DocJuris to your contract repositories, set up admin and user accounts, and ensure your environment is ready for success.
WEEK 3
Deliver & Test
Your team builds initial playbooks, reviews existing clause libraries, and trains the DocJuris agent to align with your internal standards and negotiation positions.
WEEK 4
Launch
We support you in rolling out DocJuris to a pilot group or your full organization—with launch materials, training, and hands-on support to drive adoption from day one.

Not another CLM

Tackle everything your team needs using existing IT without expensive consultants, outrageous user licensing fees, or complex coding. DocJuris takes on the heavy lift and delivers your requirements with its people, process, and technology.

See how DocJuris can automate your legal, procurement, and sales operations.

Request demo
© 2025 DocJuris, Inc. All rights reserved. Patent Pending.
DocJuris is not a law firm or a substitute for an attorney or law firm. We cannot provide any kind of advice, explanation, opinion, or recommendation about possible legal rights, remedies, defenses, options,selection of forms or strategies.