10
PLAYBOOK TEMPLATES
Public Relations (PR) Agency Agreement
A PR Agency Agreement defines the scope of public relations services, deliverables, and media obligations. This playbook examines confidentiality, approval rights, and crisis response provisions.
Regulatory Compliance
Negotiation strategy
Ensure all advertising materials are reviewed for compliance with relevant laws and guidelines. Implement a robust internal review process to catch potential issues before dissemination.
Advise the Advertiser on best practices for compliance and assist in the development of materials that meet all regulatory requirements. Maintain open communication to address any compliance concerns promptly.
Essential elements
1
Compliance Assurance
Verification of legal adherence.
2
Claims Substantiation
Evidence supporting advertising claims.
3
Ethical Standards
Commitment to honest marketing.
Action framework
ACCEPT
Propose edits when existing clauses lack specificity or fail to cover all necessary regulations.
EDIT
Reject clauses that do not provide adequate protection against non-compliance risks.
ADD
Add clauses when new regulatory requirements or industry standards emerge.
PRO TIP
Regularly update compliance processes to reflect changes in laws and industry standards.
Real-world examples
FAVORABLE
Comprehensive Compliance Clause
"The Parties agree that all advertising and promotional materials shall comply with all applicable laws, including FTC and ASA guidelines."
NEUTRAL
Basic Claims Substantiation
"Each Party shall ensure claims are substantiated by reliable evidence."
UNFAVORABLE
Lack of Indemnification
"No indemnification for non-compliance is provided."
Alternative scenarios & positions
Cross-Border Campaigns
When targeting multiple jurisdictions, ensure compliance with the most stringent local laws to avoid enforcement actions.
Digital Advertising
Digital platforms may have additional guidelines; ensure all digital content complies with platform-specific rules.
Influencer Collaborations
Ensure clear disclosure of material connections between influencers and brands to maintain transparency.
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Launch in days, not months
Unlike complex CLMs with long implementations and steep learning curves, DocJuris is built for speed and simplicity. We integrate with your workflow—whether connecting to a CLM or uploading agreements manually—so you're up and running in days, not months.
WEEK 1
CLM Readiness and Design
Our CX team works with you to understand your contracting challenges, prioritize key workflows, and identify the biggest impact areas. We build a tailored implementation plan that fits your needs.
WEEK 2
Install Module
We connect DocJuris to your contract repositories, set up admin and user accounts, and ensure your environment is ready for success.
WEEK 3
Deliver & Test
Your team builds initial playbooks, reviews existing clause libraries, and trains the DocJuris agent to align with your internal standards and negotiation positions.
WEEK 4
Launch
We support you in rolling out DocJuris to a pilot group or your full organization—with launch materials, training, and hands-on support to drive adoption from day one.
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