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PLAYBOOK TEMPLATES
Influencer Brand Ambassador Agreement
An Influencer & Brand Ambassador Agreement governs promotional collaborations between brands and individuals. This playbook focuses on content ownership, disclosure obligations, and performance expectations.
Approval Processes & Revisions
Negotiation strategy
Ensure that the approval processes are clearly defined and align with your operational capabilities. Limit the number of revisions to avoid unnecessary delays and additional costs.
Negotiate for reasonable revision limits and clear change request procedures to manage workload effectively. Ensure that the approval hierarchy is practical and does not cause bottlenecks.
Essential elements
1
Review Cycle
Defines feedback timelines.
2
Approval Hierarchy
Specifies the approval chain.
3
Change Request Procedures
Manages changes effectively.
Action framework
ACCEPT
Propose edits if the review cycle timelines are too short or impractical.
EDIT
Reject if the approval hierarchy is overly complex or unmanageable.
ADD
Add new language if change request procedures are missing or unclear.
PRO TIP
Always align approval processes with project size and complexity to maintain efficiency.
Real-world examples
FAVORABLE
Review Cycles
"All deliverables shall be subject to a review cycle wherein the Client shall provide feedback within five (5) business days of receipt. The Contractor shall incorporate the feedback and resubmit the deliverables within three (3) business days. This cycle shall continue until the deliverables meet the Client's approval."
NEUTRAL
Approval Hierarchies
"Approval of deliverables shall follow the established hierarchy: initial review by the Project Manager, followed by approval from the Department Head, and final sign-off by the Executive Sponsor. Each level of approval must be completed within the specified review cycle."
UNFAVORABLE
Managing Revision Limits
"Each deliverable is subject to a maximum of three (3) revision cycles. If the deliverables do not meet the Client's approval after three cycles, the parties shall convene to discuss alternative solutions or potential adjustments to the scope of work."
Alternative scenarios & positions
High-Volume Deliverables
If the contract involves a high volume of deliverables, review and potentially adjust the review cycle and revision limits to accommodate the volume.
Complex Projects
For complex projects, ensure that the approval hierarchy is streamlined to prevent bottlenecks and delays.
Tight Deadlines
In scenarios with tight deadlines, consider reducing the number of allowable revisions to maintain the project timeline.
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WEEK 1
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WEEK 2
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WEEK 3
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WEEK 4
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