An Influencer & Brand Ambassador Agreement governs promotional collaborations between brands and individuals. This playbook focuses on content ownership, disclosure obligations, and performance expectations.
Why This Matters: Without strong warranties, parties lack recourse for misrepresentation and may incur unexpected liabilities.
Negotiation strategy
If you're the Company:
Ensure that all representations and warranties are comprehensive and cover all necessary aspects, including authority, compliance, and non-infringement. Negotiate for indemnification clauses to protect against third-party claims.
If you're the Influencer/ Ambassador:
Review the representations and warranties to ensure they are reasonable and achievable. Limit liability where possible and ensure that any indemnification obligations are clearly defined and capped.
Essential elements
1
Authority Assurance
Confirms power to contract.
2
Compliance Assurance
Ensures adherence to laws.
3
Non-Infringement Assurance
Guarantees no IP violations.
Action framework
ACCEPT
Propose edits if the warranties are too broad or not applicable to the specific transaction.
EDIT
Reject if the warranties impose unreasonable obligations or risks.
ADD
Add if missing key assurances like compliance or non-infringement.
PRO TIP
Always cross-check the warranties with the actual capabilities and legal obligations of your organization.
Example clauses
FAVORABLE
Comprehensive Warranty Clause
"The Party represents and warrants that it has full power and authority to enter into this Agreement and to perform its obligations hereunder."
NEUTRAL
Standard Compliance Clause
"The Party shall ensure that its performance under this Agreement does not violate any law, statute, ordinance, or regulation."
UNFAVORABLE
Overly Broad Warranty
"The Party warrants that all materials are free from any defects whatsoever."
Fallbacks
High-Risk Projects
In high-risk projects, ensure that warranties are specific and include detailed indemnification provisions to mitigate potential liabilities.
Cross-Border Transactions
For cross-border transactions, adjust warranties to comply with international laws and consider additional assurances for data protection.
Technology Agreements
In technology agreements, emphasize non-infringement and originality warranties to protect against IP disputes.
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WEEK 1
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WEEK 2
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WEEK 3
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WEEK 4
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