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PLAYBOOK TEMPLATES

Influencer Brand Ambassador Agreement

An Influencer & Brand Ambassador Agreement governs promotional collaborations between brands and individuals. This playbook focuses on content ownership, disclosure obligations, and performance expectations.

Scope of Work

Why This Matters: Ambiguous scope can lead to disputes, delays and unexpected costs, increasing project risk and damaging relationships.

Negotiation strategy

If you're the Company:

Ensure that all deliverables and timelines are clearly defined and agreed upon. Insist on regular updates and reviews to track progress and address any issues early.

If you're the Influencer/ Ambassador:

Propose a detailed scope of work that outlines all services and deliverables. Be open to discussing adjustments but ensure any changes are documented and agreed upon.

Essential elements

1

Services

Detailed description of services.
2

Deliverables

List of items to be delivered.
3

Timelines

Specific dates or milestones.

Action framework

ACCEPT

Propose edits if the scope lacks clarity or detail.

EDIT

Reject if the scope is too vague or incomplete.

ADD

Add language if scope is missing or inadequate.

PRO TIP

Always document any changes to the scope in writing to prevent disputes.

Example clauses

FAVORABLE

Preferred Scope of Work Clause

"The Contractor shall provide the following services: [detailed description of services]. The services shall be performed in accordance with the specifications and requirements set forth in this Agreement."
NEUTRAL

Fallback Scope of Work Clause

"Any changes to the scope of work, including modifications to services, deliverables, or timelines, must be agreed upon in writing by both parties. Such changes may require adjustments to the fees and timelines."
UNFAVORABLE

Undefined Scope Clause

"The Contractor will perform services as needed without specific deliverables or timelines."

Fallbacks

High-Risk Projects

In high-risk projects, a detailed scope of work is crucial to manage expectations and mitigate potential risks. Ensure all parties understand the scope and agree to the terms.

Long-Term Engagements

For long-term engagements, regularly review and update the scope to reflect any changes in project direction or objectives. This helps maintain alignment and prevent scope creep.

Fixed-Budget Projects

In fixed-budget projects, clearly define the scope to avoid unexpected costs. Ensure that any changes to the scope are carefully evaluated and documented.
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