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PLAYBOOK TEMPLATES
Public Relations (PR) Agency Agreement
A PR Agency Agreement defines the scope of public relations services, deliverables, and media obligations. This playbook examines confidentiality, approval rights, and crisis response provisions.
Deliverables & Timeline
Negotiation strategy
Ensure that all deliverables are clearly defined and that timelines are realistic. Include specific acceptance criteria to avoid disputes.
Negotiate for reasonable deadlines and ensure that all deliverables are achievable within the given timeframe. Propose phased delivery if necessary.
Essential elements
1
Deliverables Specification
Details of deliverables and formats.
2
Milestones and Deadlines
Specific deadlines for each milestone.
3
Acceptance Criteria
Standards for deliverable acceptance.
Action framework
ACCEPT
Propose edits if timelines are unrealistic or acceptance criteria are vague.
EDIT
Reject if deliverables are not clearly defined or timelines are unachievable.
ADD
Add clauses for phased delivery or additional review periods if needed.
PRO TIP
Always attach referenced exhibits and ensure acceptance criteria are specific and measurable.
Real-world examples
FAVORABLE
Preferred Deliverables Clause
"The Contractor shall provide all deliverables as specified in Exhibit A, which includes detailed descriptions of each deliverable, the format in which they are to be delivered, and any specific requirements or standards they must meet. All deliverables must be completed in accordance with the timeline set forth in Exhibit B."
NEUTRAL
Standard Review Period Clause
"Each deliverable shall be subject to a review period of five (5) business days, during which the Client shall evaluate the deliverable against the acceptance criteria."
UNFAVORABLE
Undefined Deliverables Clause
"The Contractor shall deliver the assets as agreed, without specific timelines or acceptance criteria."
Alternative scenarios & positions
High-Value Contracts
For contracts exceeding $1 million, include increased penalties for delays and enhanced acceptance criteria to mitigate risk.
Phased Delivery Projects
In projects with phased delivery, ensure each phase has its own acceptance criteria and review period to maintain quality control.
Tight Deadlines
For projects with tight deadlines, negotiate for expedited review periods and prioritize key deliverables to meet launch dates.
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WEEK 1
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WEEK 2
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WEEK 3
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Your team builds initial playbooks, reviews existing clause libraries, and trains the DocJuris agent to align with your internal standards and negotiation positions.
WEEK 4
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