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PLAYBOOK TEMPLATES

Public Relations (PR) Agency Agreement

A PR Agency Agreement defines the scope of public relations services, deliverables, and media obligations. This playbook examines confidentiality, approval rights, and crisis response provisions.

Deliverables & Timeline

Why This Matters: Timely delivery and clear acceptance reduce the risk of missed launch dates and disputes affecting campaign performance.

Negotiation strategy

If you're the Client:

Ensure that all deliverables are clearly defined and that timelines are realistic. Include specific acceptance criteria to avoid disputes.

If you're the Service Provider:

Negotiate for reasonable deadlines and ensure that all deliverables are achievable within the given timeframe. Propose phased delivery if necessary.

Essential elements

1

Deliverables Specification

Details of deliverables and formats.
2

Milestones and Deadlines

Specific deadlines for each milestone.
3

Acceptance Criteria

Standards for deliverable acceptance.

Action framework

ACCEPT

Propose edits if timelines are unrealistic or acceptance criteria are vague.

EDIT

Reject if deliverables are not clearly defined or timelines are unachievable.

ADD

Add clauses for phased delivery or additional review periods if needed.

PRO TIP

Always attach referenced exhibits and ensure acceptance criteria are specific and measurable.

Example clauses

FAVORABLE

Preferred Deliverables Clause

"The Contractor shall provide all deliverables as specified in Exhibit A, which includes detailed descriptions of each deliverable, the format in which they are to be delivered, and any specific requirements or standards they must meet. All deliverables must be completed in accordance with the timeline set forth in Exhibit B."
NEUTRAL

Standard Review Period Clause

"Each deliverable shall be subject to a review period of five (5) business days, during which the Client shall evaluate the deliverable against the acceptance criteria."
UNFAVORABLE

Undefined Deliverables Clause

"The Contractor shall deliver the assets as agreed, without specific timelines or acceptance criteria."

Fallbacks

High-Value Contracts

For contracts exceeding $1 million, include increased penalties for delays and enhanced acceptance criteria to mitigate risk.

Phased Delivery Projects

In projects with phased delivery, ensure each phase has its own acceptance criteria and review period to maintain quality control.

Tight Deadlines

For projects with tight deadlines, negotiate for expedited review periods and prioritize key deliverables to meet launch dates.
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