4
PLAYBOOK TEMPLATES
Public Relations (PR) Agency Agreement
A PR Agency Agreement defines the scope of public relations services, deliverables, and media obligations. This playbook examines confidentiality, approval rights, and crisis response provisions.
Intellectual Property Rights
Negotiation strategy
Ensure that the contract secures ownership of all work products or a broad license to use them. Insist on indemnification clauses to protect against third-party claims.
Retain rights to pre-existing IP and negotiate a fair license for its use. Ensure warranties are limited to what can be reasonably guaranteed.
Essential elements
1
Ownership of Work Product
Client owns all created materials.
2
License to Pre-existing IP
Vendor grants license for pre-existing IP.
3
Indemnification
Vendor indemnifies client against claims.
Action framework
ACCEPT
Propose edits if the IP rights do not align with the client's strategic goals.
EDIT
Reject clauses that do not provide sufficient IP protection or indemnification.
ADD
Add clauses to clarify IP ownership and licensing terms.
PRO TIP
Always verify the vendor's authority to grant IP rights and ensure indemnification clauses are comprehensive.
Real-world examples
FAVORABLE
Comprehensive IP Ownership
"All rights, title, and interest in and to any materials, deliverables, or other work product created or developed by the vendor specifically for the client under this agreement shall be owned by the client."
NEUTRAL
Standard License Agreement
"The vendor grants the client a non-exclusive, perpetual license to use the pre-existing IP as part of the Work Product."
UNFAVORABLE
Limited IP Rights
"The client may use the Work Product only for the duration of the contract term."
Alternative scenarios & positions
High-Risk Projects
In high-risk projects, ensure that IP clauses are robust to cover potential liabilities and include detailed indemnification terms.
Collaborative Campaigns
For collaborative campaigns, clearly define joint ownership or licensing terms to avoid future disputes.
Use of Third-party IP
When third-party IP is involved, ensure that the vendor has obtained all necessary sublicenses or permissions.
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WEEK 1
CLM Readiness and Design
Our CX team works with you to understand your contracting challenges, prioritize key workflows, and identify the biggest impact areas. We build a tailored implementation plan that fits your needs.
WEEK 2
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We connect DocJuris to your contract repositories, set up admin and user accounts, and ensure your environment is ready for success.
WEEK 3
Deliver & Test
Your team builds initial playbooks, reviews existing clause libraries, and trains the DocJuris agent to align with your internal standards and negotiation positions.
WEEK 4
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