4
PLAYBOOK TEMPLATES
Public Relations (PR) Agency Agreement
A PR Agency Agreement defines the scope of public relations services, deliverables, and media obligations. This playbook examines confidentiality, approval rights, and crisis response provisions.
Intellectual Property Rights
Negotiation strategy
Ensure that the contract secures ownership of all work products or a broad license to use them. Insist on indemnification clauses to protect against third-party claims.
Retain rights to pre-existing IP and negotiate a fair license for its use. Ensure warranties are limited to what can be reasonably guaranteed.
Essential elements
1
Ownership of Work Product
Client owns all created materials.
2
License to Pre-existing IP
Vendor grants license for pre-existing IP.
3
Indemnification
Vendor indemnifies client against claims.
Action framework
ACCEPT
Propose edits if the IP rights do not align with the client's strategic goals.
EDIT
Reject clauses that do not provide sufficient IP protection or indemnification.
ADD
Add clauses to clarify IP ownership and licensing terms.
PRO TIP
Always verify the vendor's authority to grant IP rights and ensure indemnification clauses are comprehensive.
Example clauses
FAVORABLE
Comprehensive IP Ownership
"All rights, title, and interest in and to any materials, deliverables, or other work product created or developed by the vendor specifically for the client under this agreement shall be owned by the client."
NEUTRAL
Standard License Agreement
"The vendor grants the client a non-exclusive, perpetual license to use the pre-existing IP as part of the Work Product."
UNFAVORABLE
Limited IP Rights
"The client may use the Work Product only for the duration of the contract term."
Fallbacks
High-Risk Projects
In high-risk projects, ensure that IP clauses are robust to cover potential liabilities and include detailed indemnification terms.
Collaborative Campaigns
For collaborative campaigns, clearly define joint ownership or licensing terms to avoid future disputes.
Use of Third-party IP
When third-party IP is involved, ensure that the vendor has obtained all necessary sublicenses or permissions.
Book a Contract AI Demo
See how DocJuris can automate your legal, procurement, and sales operations.
Contract review from 8 weeks to 5 minutes
Mitigate risk faster with dynamic playbooks
Become a valued partner
Thank you! Someone on our team will reach out.
Oops! Something went wrong while submitting the form.
Contract Playbook Templates
Launch in days, not months
Unlike complex CLMs with long implementations and steep learning curves, DocJuris is built for speed and simplicity. We integrate with your workflow—whether connecting to a CLM or uploading agreements manually—so you're up and running in days, not months.
WEEK 1
CLM Readiness and Design
Our CX team works with you to understand your contracting challenges, prioritize key workflows, and identify the biggest impact areas. We build a tailored implementation plan that fits your needs.
WEEK 2
Install Module
We connect DocJuris to your contract repositories, set up admin and user accounts, and ensure your environment is ready for success.
WEEK 3
Deliver & Test
Your team builds initial playbooks, reviews existing clause libraries, and trains the DocJuris agent to align with your internal standards and negotiation positions.
WEEK 4
Launch
We support you in rolling out DocJuris to a pilot group or your full organization—with launch materials, training, and hands-on support to drive adoption from day one.
Not another CLM
Tackle everything your team needs using existing IT without expensive consultants, outrageous user licensing fees, or complex coding. DocJuris takes on the heavy lift and delivers your requirements with its people, process, and technology.
See how DocJuris can automate your legal, procurement, and sales operations.
Request demo
COMPANY
© 2025 DocJuris, Inc. All rights reserved. Patent Pending.
DocJuris is not a law firm or a substitute for an attorney or law firm. We cannot provide any kind of advice, explanation, opinion, or recommendation about possible legal rights, remedies, defenses, options,selection of forms or strategies.