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PLAYBOOK TEMPLATES

Influencer Brand Ambassador Agreement

An Influencer & Brand Ambassador Agreement governs promotional collaborations between brands and individuals. This playbook focuses on content ownership, disclosure obligations, and performance expectations.

Representations & Warranties

Why This Matters: Without strong warranties, parties lack recourse for misrepresentation and may incur unexpected liabilities.

Negotiation strategy

If you're the Company:

Ensure that all representations and warranties are comprehensive and cover all necessary aspects, including authority, compliance, and non-infringement. Negotiate for indemnification clauses to protect against third-party claims.

If you're the Influencer/ Ambassador:

Review the representations and warranties to ensure they are reasonable and achievable. Limit liability where possible and ensure that any indemnification obligations are clearly defined and capped.

Essential elements

1

Authority Assurance

Confirms power to contract.
2

Compliance Assurance

Ensures adherence to laws.
3

Non-Infringement Assurance

Guarantees no IP violations.

Action framework

ACCEPT

Propose edits if the warranties are too broad or not applicable to the specific transaction.

EDIT

Reject if the warranties impose unreasonable obligations or risks.

ADD

Add if missing key assurances like compliance or non-infringement.

PRO TIP

Always cross-check the warranties with the actual capabilities and legal obligations of your organization.

Example clauses

FAVORABLE

Comprehensive Warranty Clause

"The Party represents and warrants that it has full power and authority to enter into this Agreement and to perform its obligations hereunder."
NEUTRAL

Standard Compliance Clause

"The Party shall ensure that its performance under this Agreement does not violate any law, statute, ordinance, or regulation."
UNFAVORABLE

Overly Broad Warranty

"The Party warrants that all materials are free from any defects whatsoever."

Fallbacks

High-Risk Projects

In high-risk projects, ensure that warranties are specific and include detailed indemnification provisions to mitigate potential liabilities.

Cross-Border Transactions

For cross-border transactions, adjust warranties to comply with international laws and consider additional assurances for data protection.

Technology Agreements

In technology agreements, emphasize non-infringement and originality warranties to protect against IP disputes.
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