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PLAYBOOK TEMPLATES

Influencer Brand Ambassador Agreement

An Influencer & Brand Ambassador Agreement governs promotional collaborations between brands and individuals. This playbook focuses on content ownership, disclosure obligations, and performance expectations.

Payment Terms & Pricing

Why This Matters: Unclear or onerous payment terms can lead to non‐payment, disputes and strained business relationships.

Negotiation strategy

If you're the Company:

Ensure payment terms are clear and align with company cash-flow capabilities. Negotiate for favorable invoicing procedures and late payment remedies to protect financial interests.

If you're the Influencer/ Ambassador:

Advocate for timely payments and transparent fee structures. Ensure that payment schedules align with deliverable timelines to maintain service continuity.

Essential elements

1

Payment Schedule

Defines timing of payments.
2

Invoicing Procedures

Details invoice submission process.
3

Late Payment Remedies

Outlines penalties for late payments.

Action framework

ACCEPT

Propose edits if payment terms are vague or misaligned with deliverables.

EDIT

Reject if terms impose undue financial risk or lack clarity.

ADD

Add clauses for interest on late payments or specific invoicing requirements.

PRO TIP

Always ensure payment terms are explicitly linked to deliverable milestones to avoid disputes.

Example clauses

FAVORABLE

Preferred Payment Clause

"The Company shall pay the Influencer a fee of $[amount] for each deliverable completed in accordance with the terms of this Agreement. The fee shall be payable within [number] days following the Company's receipt and approval of the deliverable."
NEUTRAL

Standard Payment Terms

"Payments shall be made on a monthly basis, with the first payment due on [date]."
UNFAVORABLE

Ambiguous Payment Terms

"The Company may pay the Influencer at its discretion, without a fixed schedule."

Fallbacks

High-Value Contracts

For contracts exceeding $100,000, escalate to senior management for approval of payment terms to mitigate financial risk.

Performance-Based Contracts

In performance-based contracts, ensure payment terms are tied to specific performance metrics to incentivize quality deliverables.

International Agreements

Consider currency exchange rates and international banking fees when setting payment terms in cross-border agreements.
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FIRST NAME*
LAST NAME*
BUSINESS EMAIL ADDRESS*
COMPANY*
TITLE*
COUNTRY*
PHONE (OPTIONAL)
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