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PLAYBOOK TEMPLATES

Sponsorship Agreement

A Sponsorship Agreement outlines the terms under which one party provides funding or support for promotional exposure. This playbook details exclusivity, deliverables, and termination for reputational risk.

Compliance & Regulatory Requirements

Why This Matters: Ensuring regulatory compliance prevents legal sanctions, fines, and reputational harm in the highly regulated advertising sector.

Negotiation strategy

If you're the Client:

The Agency should ensure all advertising materials comply with applicable laws and industry standards. Implement robust internal processes to monitor compliance and promptly address any issues.

If you're the Agency:

The Client should require the Agency to provide regular compliance reports and include indemnification clauses to protect against non-compliance. Conduct periodic audits to verify adherence.

Essential elements

1

Compliance Obligations

Adherence to laws and standards.
2

Remedy Mechanism

Steps to address non-compliance.
3

Indemnification

Protection against legal liabilities.

Action framework

ACCEPT

Propose edits when compliance clauses lack specificity or fail to cover all relevant laws.

EDIT

Reject clauses that do not include a remedy mechanism or indemnification.

ADD

Add clauses when compliance obligations are missing or insufficient.

PRO TIP

Regularly update compliance clauses to reflect changes in laws and industry standards.

Real-world examples

FAVORABLE

Comprehensive Compliance Clause

"The Agency shall comply with all applicable federal, state, and local laws, regulations, and ordinances in the performance of its obligations under this Agreement. This includes, but is not limited to, compliance with advertising standards, industry codes, and privacy laws."
NEUTRAL

Basic Compliance Clause

"The Agency shall make reasonable efforts to comply with applicable laws and industry standards."
UNFAVORABLE

Inadequate Compliance Clause

"The Agency will attempt to comply with relevant laws as necessary."

Alternative scenarios & positions

High-Risk Projects

For high-risk projects, ensure compliance clauses are more stringent and include detailed reporting requirements.

International Campaigns

International campaigns require clauses that address compliance with multiple jurisdictions' laws.

Data-Intensive Campaigns

Data-intensive campaigns should emphasize privacy and data protection compliance, with specific measures outlined.

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Launch in days, not months

Unlike complex CLMs with long implementations and steep learning curves, DocJuris is built for speed and simplicity. We integrate with your workflow—whether connecting to a CLM or uploading agreements manually—so you're up and running in days, not months.
WEEK 1
CLM Readiness and Design
Our CX team works with you to understand your contracting challenges, prioritize key workflows, and identify the biggest impact areas. We build a tailored implementation plan that fits your needs.
WEEK 2
Install Module
We connect DocJuris to your contract repositories, set up admin and user accounts, and ensure your environment is ready for success.
WEEK 3
Deliver & Test
Your team builds initial playbooks, reviews existing clause libraries, and trains the DocJuris agent to align with your internal standards and negotiation positions.
WEEK 4
Launch
We support you in rolling out DocJuris to a pilot group or your full organization—with launch materials, training, and hands-on support to drive adoption from day one.

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Tackle everything your team needs using existing IT without expensive consultants, outrageous user licensing fees, or complex coding. DocJuris takes on the heavy lift and delivers your requirements with its people, process, and technology.

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