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PLAYBOOK TEMPLATES
Sponsorship Agreement
A Sponsorship Agreement outlines the terms under which one party provides funding or support for promotional exposure. This playbook details exclusivity, deliverables, and termination for reputational risk.
Exclusivity & Territory Rights
Negotiation strategy
Ensure the exclusivity scope aligns with business objectives and includes necessary carve-outs to maintain flexibility.
Negotiate for a clear definition of the territory and duration to maximize the value of exclusivity while allowing for potential amendments.
Essential elements
1
Exclusivity Scope
Defines services and territories.
2
Duration
Specifies term and termination.
3
Carve-Outs
Allows exceptions and flexibility.
Action framework
ACCEPT
Propose edits if the exclusivity scope is too broad or lacks necessary carve-outs.
EDIT
Reject if exclusivity imposes unreasonable market limitations or conflicts with existing agreements.
ADD
Add language if exclusivity is absent, to protect market interests.
PRO TIP
Always ensure that exclusivity clauses are aligned with strategic goals and include clear carve-outs.
Real-world examples
FAVORABLE
Exclusivity Clause
"The Agency shall have the exclusive right to provide public relations services to the Client within the specified Territory. The Client agrees not to engage any other agency or individual to perform similar services within the Territory during the term of this Agreement."
NEUTRAL
Territory Definition Clause
"For the purposes of this Agreement, 'Territory' shall mean the geographical area specified in Schedule A attached hereto. The Client and the Agency may mutually agree in writing to amend the Territory as necessary."
UNFAVORABLE
Unclear Exclusivity Scope
"The Agency has exclusive rights, but the scope and territory are not clearly defined, leading to potential conflicts."
Alternative scenarios & positions
High-Competition Markets
In highly competitive markets, exclusivity can provide a strategic advantage but must be carefully balanced to avoid alienating potential partners.
Emerging Markets
In emerging markets, flexibility in exclusivity terms can allow for rapid adaptation to changing conditions and opportunities.
Multi-Channel Strategies
For multi-channel strategies, exclusivity should be limited to specific channels to allow for broader market engagement.
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WEEK 1
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Our CX team works with you to understand your contracting challenges, prioritize key workflows, and identify the biggest impact areas. We build a tailored implementation plan that fits your needs.
WEEK 2
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WEEK 3
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Your team builds initial playbooks, reviews existing clause libraries, and trains the DocJuris agent to align with your internal standards and negotiation positions.
WEEK 4
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