2
PLAYBOOK TEMPLATES
Sponsorship Agreement
A Sponsorship Agreement outlines the terms under which one party provides funding or support for promotional exposure. This playbook details exclusivity, deliverables, and termination for reputational risk.
Intellectual Property Rights
Negotiation strategy
Ensure that the contract grants you comprehensive rights to use, modify, and sublicense all creative assets. Insist on clauses that prevent any unintended transfer of your valuable IP rights.
Negotiate to retain some rights to showcase the work in your portfolio, but ensure that all necessary licenses and consents for third-party materials are obtained to avoid legal issues.
Essential elements
1
Ownership of IP
Defines who owns created IP.
2
Licensing Terms
Outlines rights to use IP.
3
Third-Party Materials
Covers licenses for external IP.
Action framework
ACCEPT
Propose edits if the clause does not clearly grant the client broad rights to use, modify, and sublicense the IP.
EDIT
Reject if the clause inadvertently transfers ownership to the agency or third parties.
ADD
Add language to establish clear ownership, licensing, and indemnification terms if missing.
PRO TIP
Always verify that all third-party materials have the necessary licenses to avoid future legal complications.
Real-world examples
FAVORABLE
Comprehensive IP Rights for Client
"All intellectual property rights in any materials created by the Agency in the course of providing the Services shall be owned by the Client."
NEUTRAL
Basic Licensing Agreement
"The Client shall have the right to use the deliverables as agreed upon in the contract."
UNFAVORABLE
Unclear Ownership Terms
"The ownership of intellectual property rights shall be determined at a later date."
Alternative scenarios & positions
High-Value Campaigns
In high-value campaigns, ensure that the client has exclusive rights to the IP to prevent competitors from using similar materials.
Collaborative Projects
For projects involving multiple agencies, clearly define the IP rights of each party to avoid disputes.
International Campaigns
Consider international IP laws and ensure that the contract covers rights in all jurisdictions where the campaign will run.
Access all other DocJuris Playbooks
Launch in days, not months
Unlike complex CLMs with long implementations and steep learning curves, DocJuris is built for speed and simplicity. We integrate with your workflow—whether connecting to a CLM or uploading agreements manually—so you're up and running in days, not months.
WEEK 1
CLM Readiness and Design
Our CX team works with you to understand your contracting challenges, prioritize key workflows, and identify the biggest impact areas. We build a tailored implementation plan that fits your needs.
WEEK 2
Install Module
We connect DocJuris to your contract repositories, set up admin and user accounts, and ensure your environment is ready for success.
WEEK 3
Deliver & Test
Your team builds initial playbooks, reviews existing clause libraries, and trains the DocJuris agent to align with your internal standards and negotiation positions.
WEEK 4
Launch
We support you in rolling out DocJuris to a pilot group or your full organization—with launch materials, training, and hands-on support to drive adoption from day one.
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