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PLAYBOOK TEMPLATES
Trademark License Agreement
A Trademark License Agreement permits the use of a registered mark under defined quality and brand standards. This playbook covers negotiation of territorial rights, royalty models, and enforcement of brand integrity.
License Scope & Use
Negotiation strategy
Negotiate for a broad scope to maximize usage opportunities. Ensure the territory and field of use align with business goals. Seek flexibility in sublicensing and derivative creation.
Define a narrow scope to maintain control over the licensed rights. Limit the territory and field of use to prevent unauthorized exploitation. Restrict sublicensing and derivative works to protect intellectual property.
Essential elements
1
License Scope
Defines rights extent and limitations.
2
Territory
Specifies geographic region for use.
3
Field of Use
Restricts application to specific industry.
Action framework
ACCEPT
Propose edits when the scope is misaligned with business objectives or legal requirements.
EDIT
Reject if the scope is too restrictive or exposes to significant legal risks.
ADD
Add clauses to clarify sublicensing, derivatives, or transfer restrictions.
PRO TIP
Always align the license scope with both current and future business strategies to avoid renegotiations.
Real-world examples
FAVORABLE
Preferred License Scope
"The Licensee is granted a non-exclusive, non-transferable, and non-sublicensable license to use the Licensed Rights solely within the Territory and Field of Use as defined herein."
NEUTRAL
Standard Territory Clause
"The Territory for the use of the Licensed Rights shall be limited to [specify geographic region]."
UNFAVORABLE
Overly Restrictive Use
"The Licensee shall not use the Licensed Rights for any purpose outside the defined Field of Use without the express written consent of the Licensor."
Alternative scenarios & positions
Multi-Region Licensing
If the license involves multiple regions, ensure compliance with each region's legal requirements. Adjust clauses to reflect regional laws.
High-Volume Production
For high-volume production, negotiate broader rights to avoid bottlenecks. Ensure the scope supports scalability.
Emerging Markets
In emerging markets, consider flexible terms to accommodate rapid changes. Monitor market developments to adjust the scope as needed.
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WEEK 1
CLM Readiness and Design
Our CX team works with you to understand your contracting challenges, prioritize key workflows, and identify the biggest impact areas. We build a tailored implementation plan that fits your needs.
WEEK 2
Install Module
We connect DocJuris to your contract repositories, set up admin and user accounts, and ensure your environment is ready for success.
WEEK 3
Deliver & Test
Your team builds initial playbooks, reviews existing clause libraries, and trains the DocJuris agent to align with your internal standards and negotiation positions.
WEEK 4
Launch
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