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PLAYBOOK TEMPLATES
Trademark License Agreement
A Trademark License Agreement permits the use of a registered mark under defined quality and brand standards. This playbook covers negotiation of territorial rights, royalty models, and enforcement of brand integrity.
IP Ownership & Assignment
Negotiation strategy
Ensure that all IP developed under the agreement is assigned to the Company. Include clauses that require the Contractor to assist in the recordation of assignments.
Negotiate for the retention of rights to any pre-existing IP and ensure that any assignment of new IP is clearly documented and compensated.
Essential elements
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IP Ownership
Defines original IP owner.
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Assignment Process
Details IP rights transfer.
3
Recordation Requirements
Outlines assignment documentation.
Action framework
ACCEPT
Propose edits if the assignment terms are unclear or do not align with standard practices.
EDIT
Reject if the clause attempts to assign pre-existing IP without proper compensation.
ADD
Add language to clarify joint ownership or specific rights allocation in collaborative projects.
PRO TIP
Always document IP assignments in writing to avoid future disputes.
Real-world examples
FAVORABLE
Preferred IP Ownership Clause
"The Parties acknowledge and agree that all right, title, and interest in and to the Intellectual Property, including any modifications, enhancements, or derivative works thereof, shall remain with the original owner, unless expressly assigned in writing to the other Party."
NEUTRAL
Standard Assignment Clause
"Each Party hereby assigns, transfers, and conveys to the other Party any and all rights, title, and interest in and to any Intellectual Property that is developed, created, or conceived in connection with the performance of this Agreement."
UNFAVORABLE
Ambiguous Ownership Terms
"The ownership of Intellectual Property shall be determined at a later date, subject to mutual agreement."
Alternative scenarios & positions
Joint Development Projects
In joint development projects, IP ownership and assignment clauses should reflect joint ownership or specific allocation of rights based on contributions.
High-Risk Projects
For high-risk projects, ensure that IP ownership is clearly defined to mitigate potential disputes and protect investments.
Cross-Border Agreements
In cross-border agreements, consider jurisdictional differences in IP laws and ensure compliance with local regulations.
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WEEK 1
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Our CX team works with you to understand your contracting challenges, prioritize key workflows, and identify the biggest impact areas. We build a tailored implementation plan that fits your needs.
WEEK 2
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WEEK 3
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Your team builds initial playbooks, reviews existing clause libraries, and trains the DocJuris agent to align with your internal standards and negotiation positions.
WEEK 4
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