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PLAYBOOK TEMPLATES
Reseller Distribution Agreement
A Reseller or Distribution Agreement governs how products are marketed and sold through intermediaries, defining territories, pricing, and performance expectations. This playbook explains negotiation levers around exclusivity, revenue targets, and brand protection.
Dispute Resolution
Negotiation strategy
Ensure the dispute resolution clause includes mediation as a first step to preserve relationships and control costs. Push for arbitration as a secondary measure to avoid court litigation.
Negotiate for a neutral venue and governing law that is favorable to both parties. Consider proposing a tiered approach to dispute resolution to allow for early settlement opportunities.
Essential elements
1
Mediation Requirement
Initial step for dispute resolution.
2
Arbitration Clause
Secondary resolution mechanism.
3
Governing Law
Jurisdiction for legal matters.
Action framework
ACCEPT
Propose edits if the clause lacks clear escalation procedures or specifies an unfavorable jurisdiction.
EDIT
Reject if the clause mandates litigation without alternative resolution methods.
ADD
Add if no dispute resolution clause exists to prevent costly litigation.
PRO TIP
Always specify the governing law and venue to avoid jurisdictional disputes later.
Real-world examples
FAVORABLE
Preferred Dispute Resolution Clause
"Any dispute arising under this agreement shall first be subject to mediation, and if unresolved, proceed to arbitration under the rules of [specified arbitration body]. The governing law shall be [specified jurisdiction], and the venue shall be [specified location]."
NEUTRAL
Fallback Dispute Resolution Clause
"Disputes shall be resolved through arbitration, with the governing law of [alternative jurisdiction] and venue in [alternative location]."
UNFAVORABLE
Litigation-Only Clause
"All disputes shall be resolved through litigation in the courts of [specified jurisdiction]."
Alternative scenarios & positions
High-Risk Projects
For high-risk projects, ensure the clause includes expedited arbitration to quickly resolve critical issues.
International Contracts
In international contracts, consider including an international arbitration body to handle disputes across borders.
Long-Term Partnerships
For long-term partnerships, mediation should be emphasized to maintain the business relationship.
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