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PLAYBOOK TEMPLATES

Reseller Distribution Agreement

A Reseller or Distribution Agreement governs how products are marketed and sold through intermediaries, defining territories, pricing, and performance expectations. This playbook explains negotiation levers around exclusivity, revenue targets, and brand protection.

Limitation of Liability

Why This Matters: Unlimited liability can threaten a party’s financial stability. Proper caps limit exposure and provide certainty on maximum loss.

Negotiation strategy

If you're the Manufraturer:

Negotiate for a liability cap that reflects the contract's value and risk profile. Ensure carve-outs for fraud and personal injury are included.

If you're the Distributor:

Aim to limit liability to a specific amount or percentage of the contract value. Agree to carve-outs only for significant liabilities like fraud.

Essential elements

1

Liability Cap

Maximum financial exposure limit.
2

Carve-Outs

Exclusions for specific liabilities.
3

Contract Value Percentage

Cap as a percentage of value.

Action framework

ACCEPT

Propose edits if the cap is too high or lacks necessary carve-outs.

EDIT

Reject if the clause imposes unlimited liability without exceptions.

ADD

Add language to include carve-outs for fraud and personal injury.

PRO TIP

Always align liability caps with the contract's risk and value to protect financial interests.

Example clauses

FAVORABLE

Reasonable Liability Cap

"The liability of [Party] under this Agreement shall not exceed 10% of the total contract value, except in cases of fraud, gross negligence, or personal injury."
NEUTRAL

Standard Liability Clause

"The liability of [Party] shall be limited to $100,000, excluding liabilities arising from fraud or personal injury."
UNFAVORABLE

Unlimited Liability

"The liability of [Party] is unlimited and includes all types of damages."

Fallbacks

High-Risk Projects

For high-risk projects, ensure the liability cap is thoroughly evaluated to protect both parties from excessive exposure.

Low-Value Contracts

In low-value contracts, a fixed cap may suffice, but ensure it covers potential risks adequately.

International Agreements

Consider jurisdictional differences in liability laws when setting caps in international agreements.
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