8
PLAYBOOK TEMPLATES
Advertising Agency Agreement
An Advertising Agency Agreement governs creative and media services provided by an agency to a client. This playbook discusses ownership of deliverables, approval processes, and termination rights.
Limitation of Liability
Negotiation strategy
Negotiate a liability cap that reflects the value of the contract and aligns with your risk tolerance. Ensure exclusions for consequential damages are comprehensive.
Advocate for a liability cap that limits exposure to manageable levels. Include waivers for consequential losses to protect against indirect claims.
Essential elements
1
Liability Cap
Monetary limit on liability.
2
Exclusion of Damages
Excludes indirect and special damages.
3
Waiver of Losses
Waives claims for consequential losses.
Action framework
ACCEPT
Propose edits if the liability cap is too low or exclusions are missing.
EDIT
Reject if the clause exposes to unlimited liability without exceptions.
ADD
Add language for critical breach recovery if absent.
PRO TIP
Always align the liability cap with the contract's value and potential risks.
Real-world examples
FAVORABLE
Balanced Liability Cap
"The total liability of either party under this Agreement shall not exceed the amount paid by the Client to the Agency under this Agreement during the twelve (12) months preceding the event giving rise to the liability."
NEUTRAL
Standard Exclusion Clause
"Neither party shall be liable to the other for any indirect, incidental, special, punitive, or consequential damages, including but not limited to loss of profits, revenue, or business opportunities, arising out of or in connection with this Agreement, even if advised of the possibility of such damages."
UNFAVORABLE
Unlimited Liability Exposure
"The liability of either party shall not be limited in any manner under this Agreement."
Alternative scenarios & positions
High-Value Contracts
For contracts exceeding $1 million, consider increasing the liability cap proportionally to the contract value and ensure exclusions reflect the increased risk.
International Agreements
Verify compliance with local laws and regulations, and consider potential conflicts of law affecting enforceability when parties are from different jurisdictions.
Critical Breach Recovery
Include provisions for recovery in cases of gross negligence, willful misconduct, or fraud, ensuring these are not subject to standard limitations.
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Unlike complex CLMs with long implementations and steep learning curves, DocJuris is built for speed and simplicity. We integrate with your workflow—whether connecting to a CLM or uploading agreements manually—so you're up and running in days, not months.
WEEK 1
CLM Readiness and Design
Our CX team works with you to understand your contracting challenges, prioritize key workflows, and identify the biggest impact areas. We build a tailored implementation plan that fits your needs.
WEEK 2
Install Module
We connect DocJuris to your contract repositories, set up admin and user accounts, and ensure your environment is ready for success.
WEEK 3
Deliver & Test
Your team builds initial playbooks, reviews existing clause libraries, and trains the DocJuris agent to align with your internal standards and negotiation positions.
WEEK 4
Launch
We support you in rolling out DocJuris to a pilot group or your full organization—with launch materials, training, and hands-on support to drive adoption from day one.
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