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PLAYBOOK TEMPLATES
Advertising Agency Agreement
An Advertising Agency Agreement governs creative and media services provided by an agency to a client. This playbook discusses ownership of deliverables, approval processes, and termination rights.
Performance Metrics and KPIs
Negotiation strategy
Ensure that KPIs align with overall business objectives and are clearly defined in the contract. Insist on regular reporting and verification rights to monitor performance effectively.
Propose realistic and achievable KPIs that reflect the campaign's goals. Offer transparency in reporting and be open to discussing adjustments if performance thresholds are not met.
Essential elements
1
Key Performance Indicators
Define success metrics for campaigns.
2
Measurement Methodologies
Outline data sources and tools.
3
Reporting Cadence
Set schedule for performance reports.
Action framework
ACCEPT
Propose edits if KPIs or methodologies are unclear or misaligned with objectives.
EDIT
Reject if KPIs are unrealistic or lack enforceability.
ADD
Add clauses for verification rights and remedies for shortfalls.
PRO TIP
Regularly review and adjust KPIs to reflect changing business priorities and market conditions.
Real-world examples
FAVORABLE
Comprehensive KPI Agreement
"The Parties agree to establish and define Key Performance Indicators (KPIs) that will be used to measure the success of the campaigns. These KPIs shall include, but are not limited to, metrics such as conversion rates, click-through rates, customer acquisition costs, and return on investment."
NEUTRAL
Basic KPI Outline
"The Parties shall agree on KPIs prior to the campaign start, with details provided in the campaign brief."
UNFAVORABLE
Vague KPI Definition
"The Parties will discuss KPIs as needed without specific metrics or timelines."
Alternative scenarios & positions
High-Risk Projects
In high-risk projects, KPIs should include risk mitigation metrics and more frequent reporting to ensure early detection of issues.
Long-Term Campaigns
For long-term campaigns, KPIs should be reviewed and adjusted periodically to remain relevant and aligned with evolving goals.
Cross-Channel Marketing
In cross-channel marketing, KPIs should capture performance across all channels to provide a holistic view of campaign success.
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WEEK 1
CLM Readiness and Design
Our CX team works with you to understand your contracting challenges, prioritize key workflows, and identify the biggest impact areas. We build a tailored implementation plan that fits your needs.
WEEK 2
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WEEK 3
Deliver & Test
Your team builds initial playbooks, reviews existing clause libraries, and trains the DocJuris agent to align with your internal standards and negotiation positions.
WEEK 4
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