2
PLAYBOOK TEMPLATES
Advertising Agency Agreement
An Advertising Agency Agreement governs creative and media services provided by an agency to a client. This playbook discusses ownership of deliverables, approval processes, and termination rights.
Usage License Scope
Negotiation strategy
Ensure the license scope is clearly defined to protect proprietary rights and prevent unauthorized use. Consider future opportunities and avoid over-granting rights.
Negotiate for a broad license scope to maximize usage flexibility. Ensure the terms align with business objectives and seek exclusivity if strategically beneficial.
Essential elements
1
License Grant
Defines usage rights.
2
Duration of License
Specifies license term length.
3
Territory
Limits geographic usage area.
Action framework
ACCEPT
Propose edits if the scope is too restrictive or misaligned with business needs.
EDIT
Reject if the clause imposes unreasonable limitations or risks.
ADD
Add language to clarify scope or address missing elements.
PRO TIP
Always align the license scope with strategic business goals to avoid future conflicts.
Real-world examples
FAVORABLE
Comprehensive License Grant
"The Licensor hereby grants to the Licensee a non-exclusive, non-transferable, and revocable license to use the marketing materials solely for the purpose of executing the specified marketing campaigns."
NEUTRAL
Standard License Duration
"This license shall commence on the effective date and shall continue for a period of twelve (12) months, unless terminated earlier in accordance with the terms of this Agreement."
UNFAVORABLE
Overly Broad Territory
"The rights granted under this license are worldwide, without any territorial restrictions."
Alternative scenarios & positions
Geographic Expansion
In scenarios where expansion into new markets is planned, ensure the license includes additional territories. Negotiate terms to reflect strategic benefits.
Exclusive License Requests
When exclusivity is requested, evaluate the impact on revenue and negotiate compensatory terms to offset potential limitations.
High-Volume Campaigns
For high-volume campaigns, ensure the license scope accommodates increased usage and potential sublicensing needs.
Access all other DocJuris Playbooks
Launch in days, not months
Unlike complex CLMs with long implementations and steep learning curves, DocJuris is built for speed and simplicity. We integrate with your workflow—whether connecting to a CLM or uploading agreements manually—so you're up and running in days, not months.
WEEK 1
CLM Readiness and Design
Our CX team works with you to understand your contracting challenges, prioritize key workflows, and identify the biggest impact areas. We build a tailored implementation plan that fits your needs.
WEEK 2
Install Module
We connect DocJuris to your contract repositories, set up admin and user accounts, and ensure your environment is ready for success.
WEEK 3
Deliver & Test
Your team builds initial playbooks, reviews existing clause libraries, and trains the DocJuris agent to align with your internal standards and negotiation positions.
WEEK 4
Launch
We support you in rolling out DocJuris to a pilot group or your full organization—with launch materials, training, and hands-on support to drive adoption from day one.
Not another CLM
Tackle everything your team needs using existing IT without expensive consultants, outrageous user licensing fees, or complex coding. DocJuris takes on the heavy lift and delivers your requirements with its people, process, and technology.
See how DocJuris can automate your legal, procurement, and sales operations.
Request demo
COMPANY
© 2025 DocJuris, Inc. All rights reserved. Patent Pending.
DocJuris is not a law firm or a substitute for an attorney or law firm. We cannot provide any kind of advice, explanation, opinion, or recommendation about possible legal rights, remedies, defenses, options,selection of forms or strategies.