An Advertising Agency Agreement governs creative and media services provided by an agency to a client. This playbook discusses ownership of deliverables, approval processes, and termination rights.
Why This Matters: Ambiguous termination clauses can trap parties in underperforming relationships or cause sudden obligations. Well-structured terms create certainty and facilitate smooth contract exits.
Negotiation strategy
If you're the Client:
Ensure termination clauses include clear definitions of material breach and reasonable cure periods. Advocate for a structured wind-down process to minimize business disruption.
If you're the Agency:
Negotiate for flexible termination options, such as termination for convenience, with adequate notice periods. Ensure post-termination obligations are clearly defined to protect interests.
Essential elements
1
Material Breach
Defines breach and cure period.
2
Termination for Convenience
Allows termination with notice.
3
Post-Termination Obligations
Outlines duties after termination.
Action framework
ACCEPT
Propose edits if cure periods are too short or notice periods are insufficient.
EDIT
Reject clauses that lack clear definitions of breach or omit wind-down procedures.
ADD
Add clauses if termination rights are absent or unclear.
PRO TIP
Always ensure termination clauses are aligned with industry standards and legal requirements to avoid disputes.
Example clauses
FAVORABLE
Preferred Termination Clause
"In the event that either party commits a material breach of this Agreement, the non-breaching party may terminate this Agreement by providing written notice to the breaching party. The breaching party shall have thirty (30) days from the receipt of such notice to cure the breach. If the breach is not cured within the specified period, the Agreement shall terminate at the end of the cure period."
NEUTRAL
Standard Termination Notice
"Either party may terminate this Agreement by providing the other party with thirty (30) days written notice."
UNFAVORABLE
Ambiguous Termination Rights
"The Agreement may be terminated at any time without notice or reason."
Fallbacks
High-Risk Projects
In high-risk projects, ensure termination clauses include detailed risk mitigation strategies and extended cure periods to manage potential issues effectively.
Long-Term Contracts
For long-term contracts, incorporate periodic review clauses to reassess termination rights and ensure they remain relevant and effective.
Cross-Border Agreements
In cross-border agreements, consider jurisdiction-specific termination requirements and include clauses that address potential international legal conflicts.
FEATURED SOLUTIONS
Contract Email Agent
Self-service Al for instant contract review and markups.
Never leave your inbox. Effortless contract markups and summaries—delivered straight to your inbox. No signups, no apps, no plugins, no playbooks, no delays.
Import PDF. Redline on DocJuris. Export to Word. Save a day of work.
Import locked PDFs or Word docs and get work done with our world-class contract editing platform. Track your changes and comments and export seamlessly to MS Word without the headaches of clunky add-ins.
Markup clauses in seconds. See the reasoning, stay in control.
Negotiate with confidence using DocJuris’s AI-powered suggestions. Pick a suggested action to balance or lean specific terms in favor of a party. Or, quickly make a clause mutual or simpler with a single click without the back-and-forth.
Uncover opportunities and risks in your signed contracts.
Turn your contracts into structured insights. With Repository AI, DocJuris analyzes every imported agreement—so you always know what’s expiring, auto-renewing, or exposing risk. Total visibility, zero guesswork.
Unlike complex CLMs with long implementations and steep learning curves, DocJuris is built for speed and simplicity. We integrate with your workflow—whether connecting to a CLM or uploading agreements manually—so you're up and running in days, not months.
WEEK 1
CLM Readiness and Design
Our CX team works with you to understand your contracting challenges, prioritize key workflows, and identify the biggest impact areas. We build a tailored implementation plan that fits your needs.
WEEK 2
Install Module
We connect DocJuris to your contract repositories, set up admin and user accounts, and ensure your environment is ready for success.
WEEK 3
Deliver & Test
Your team builds initial playbooks, reviews existing clause libraries, and trains the DocJuris agent to align with your internal standards and negotiation positions.
WEEK 4
Launch
We support you in rolling out DocJuris to a pilot group or your full organization—with launch materials, training, and hands-on support to drive adoption from day one.
Not another CLM
Tackle everything your team needs using existing IT without expensive consultants, outrageous user licensing fees, or complex coding. DocJuris takes on the heavy lift and delivers your requirements with its people, process, and technology.
See how DocJuris can automate your legal, procurement, and sales operations.
DocJuris is not a law firm or a substitute for an attorney or law firm. We cannot provide any kind of advice, explanation, opinion, or recommendation about possible legal rights, remedies, defenses, options,selection of forms or strategies.