A Trademark License Agreement permits the use of a registered mark under defined quality and brand standards. This playbook covers negotiation of territorial rights, royalty models, and enforcement of brand integrity.
Why This Matters: Unclear ownership can lead to litigation and invalidate the license grant. Clear assignment provisions protect both parties against claims from third-party rights holders.
Negotiation strategy
If you're the Licensor:
Ensure that all IP developed under the agreement is assigned to the Company. Include clauses that require the Contractor to assist in the recordation of assignments.
If you're the Licensee:
Negotiate for the retention of rights to any pre-existing IP and ensure that any assignment of new IP is clearly documented and compensated.
Essential elements
1
IP Ownership
Defines original IP owner.
2
Assignment Process
Details IP rights transfer.
3
Recordation Requirements
Outlines assignment documentation.
Action framework
ACCEPT
Propose edits if the assignment terms are unclear or do not align with standard practices.
EDIT
Reject if the clause attempts to assign pre-existing IP without proper compensation.
ADD
Add language to clarify joint ownership or specific rights allocation in collaborative projects.
PRO TIP
Always document IP assignments in writing to avoid future disputes.
Example clauses
FAVORABLE
Preferred IP Ownership Clause
"The Parties acknowledge and agree that all right, title, and interest in and to the Intellectual Property, including any modifications, enhancements, or derivative works thereof, shall remain with the original owner, unless expressly assigned in writing to the other Party."
NEUTRAL
Standard Assignment Clause
"Each Party hereby assigns, transfers, and conveys to the other Party any and all rights, title, and interest in and to any Intellectual Property that is developed, created, or conceived in connection with the performance of this Agreement."
UNFAVORABLE
Ambiguous Ownership Terms
"The ownership of Intellectual Property shall be determined at a later date, subject to mutual agreement."
Fallbacks
Joint Development Projects
In joint development projects, IP ownership and assignment clauses should reflect joint ownership or specific allocation of rights based on contributions.
High-Risk Projects
For high-risk projects, ensure that IP ownership is clearly defined to mitigate potential disputes and protect investments.
Cross-Border Agreements
In cross-border agreements, consider jurisdictional differences in IP laws and ensure compliance with local regulations.
FEATURED SOLUTIONS
Contract Email Agent
Self-service Al for instant contract review and markups.
Never leave your inbox. Effortless contract markups and summaries—delivered straight to your inbox. No signups, no apps, no plugins, no playbooks, no delays.
Import PDF. Redline on DocJuris. Export to Word. Save a day of work.
Import locked PDFs or Word docs and get work done with our world-class contract editing platform. Track your changes and comments and export seamlessly to MS Word without the headaches of clunky add-ins.
Markup clauses in seconds. See the reasoning, stay in control.
Negotiate with confidence using DocJuris’s AI-powered suggestions. Pick a suggested action to balance or lean specific terms in favor of a party. Or, quickly make a clause mutual or simpler with a single click without the back-and-forth.
Uncover opportunities and risks in your signed contracts.
Turn your contracts into structured insights. With Repository AI, DocJuris analyzes every imported agreement—so you always know what’s expiring, auto-renewing, or exposing risk. Total visibility, zero guesswork.
Unlike complex CLMs with long implementations and steep learning curves, DocJuris is built for speed and simplicity. We integrate with your workflow—whether connecting to a CLM or uploading agreements manually—so you're up and running in days, not months.
WEEK 1
CLM Readiness and Design
Our CX team works with you to understand your contracting challenges, prioritize key workflows, and identify the biggest impact areas. We build a tailored implementation plan that fits your needs.
WEEK 2
Install Module
We connect DocJuris to your contract repositories, set up admin and user accounts, and ensure your environment is ready for success.
WEEK 3
Deliver & Test
Your team builds initial playbooks, reviews existing clause libraries, and trains the DocJuris agent to align with your internal standards and negotiation positions.
WEEK 4
Launch
We support you in rolling out DocJuris to a pilot group or your full organization—with launch materials, training, and hands-on support to drive adoption from day one.
Not another CLM
Tackle everything your team needs using existing IT without expensive consultants, outrageous user licensing fees, or complex coding. DocJuris takes on the heavy lift and delivers your requirements with its people, process, and technology.
See how DocJuris can automate your legal, procurement, and sales operations.
DocJuris is not a law firm or a substitute for an attorney or law firm. We cannot provide any kind of advice, explanation, opinion, or recommendation about possible legal rights, remedies, defenses, options,selection of forms or strategies.