3
PLAYBOOK TEMPLATES

Sales Agency Agreement

A Sales Agency Agreement defines the relationship between a principal and agent for the promotion and sale of goods or services. This playbook outlines commission structures, exclusivity provisions, and termination rights critical to effective representation.

Liability & Indemnification

Why This Matters: Unlimited or poorly allocated liability can expose a party to catastrophic financial risk. Balanced provisions safeguard both parties’ interests and encourage fair risk sharing.

Negotiation strategy

If you're the Company:

Negotiate for a liability cap that reflects the total contract value and ensure carve-outs for gross negligence. Advocate for indemnification clauses that require prompt notification and cooperation.

If you're the Service Provider:

Aim to limit liability to direct damages and seek to include a liability cap. Ensure indemnification obligations are reasonable and contingent upon the other party's compliance with notification requirements.

Essential elements

1

Limitation of Liability

Caps on financial exposure.
2

Indemnification

Protection against third-party claims.
3

Carve-Outs

Exceptions for gross negligence.

Action framework

ACCEPT

Propose edits if liability caps are too high or carve-outs are missing.

EDIT

Reject clauses that impose unlimited liability without exceptions.

ADD

Add clauses for indemnification and carve-outs if absent.

PRO TIP

Always ensure liability caps are aligned with industry standards and include carve-outs for gross negligence.

Example clauses

FAVORABLE

Preferred Limitation of Liability

"Except as otherwise provided in this Agreement, neither party shall be liable to the other for any indirect, incidental, consequential, special, or punitive damages, including but not limited to loss of profits or revenue, arising out of or relating to this Agreement, regardless of whether such liability is based on breach of contract, tort, strict liability, or otherwise, and even if advised of the possibility of such damages."
NEUTRAL

Standard Liability Cap

"The total liability of either party for any and all claims arising out of or related to this Agreement, whether in contract, tort, or otherwise, shall not exceed the total amount paid or payable by the Client under this Agreement during the twelve (12) months preceding the event giving rise to such liability."
UNFAVORABLE

Unlimited Liability

"Each party shall be liable for all damages arising out of this Agreement without any limitation."

Fallbacks

High-Risk Jurisdictions

In jurisdictions with high litigation risk, such as California or New York, additional scrutiny and potentially more stringent liability and indemnification terms are required.

International Contracts

For international agreements, consider local laws and potential cross-border enforcement issues when drafting liability and indemnification clauses.

Technology Transactions

In tech deals, ensure liability clauses cover data breaches and intellectual property infringements, which are common risks.
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