3
PLAYBOOK TEMPLATES

Sales Agency Agreement

A Sales Agency Agreement defines the relationship between a principal and agent for the promotion and sale of goods or services. This playbook outlines commission structures, exclusivity provisions, and termination rights critical to effective representation.

Liability & Indemnification

Why This Matters: Unlimited or poorly allocated liability can expose a party to catastrophic financial risk. Balanced provisions safeguard both parties’ interests and encourage fair risk sharing.

Negotiation strategy

If you're the Company:

Negotiate for a liability cap that reflects the total contract value and ensure carve-outs for gross negligence. Advocate for indemnification clauses that require prompt notification and cooperation.

If you're the Service Provider:

Aim to limit liability to direct damages and seek to include a liability cap. Ensure indemnification obligations are reasonable and contingent upon the other party's compliance with notification requirements.

Essential elements

1

Limitation of Liability

Caps on financial exposure.
2

Indemnification

Protection against third-party claims.
3

Carve-Outs

Exceptions for gross negligence.

Action framework

ACCEPT

Propose edits if liability caps are too high or carve-outs are missing.

EDIT

Reject clauses that impose unlimited liability without exceptions.

ADD

Add clauses for indemnification and carve-outs if absent.

PRO TIP

Always ensure liability caps are aligned with industry standards and include carve-outs for gross negligence.

Real-world examples

FAVORABLE

Preferred Limitation of Liability

"Except as otherwise provided in this Agreement, neither party shall be liable to the other for any indirect, incidental, consequential, special, or punitive damages, including but not limited to loss of profits or revenue, arising out of or relating to this Agreement, regardless of whether such liability is based on breach of contract, tort, strict liability, or otherwise, and even if advised of the possibility of such damages."
NEUTRAL

Standard Liability Cap

"The total liability of either party for any and all claims arising out of or related to this Agreement, whether in contract, tort, or otherwise, shall not exceed the total amount paid or payable by the Client under this Agreement during the twelve (12) months preceding the event giving rise to such liability."
UNFAVORABLE

Unlimited Liability

"Each party shall be liable for all damages arising out of this Agreement without any limitation."

Alternative scenarios & positions

High-Risk Jurisdictions

In jurisdictions with high litigation risk, such as California or New York, additional scrutiny and potentially more stringent liability and indemnification terms are required.

International Contracts

For international agreements, consider local laws and potential cross-border enforcement issues when drafting liability and indemnification clauses.

Technology Transactions

In tech deals, ensure liability clauses cover data breaches and intellectual property infringements, which are common risks.

Access all other DocJuris Playbooks

Launch in days, not months

Unlike complex CLMs with long implementations and steep learning curves, DocJuris is built for speed and simplicity. We integrate with your workflow—whether connecting to a CLM or uploading agreements manually—so you're up and running in days, not months.
WEEK 1
CLM Readiness and Design
Our CX team works with you to understand your contracting challenges, prioritize key workflows, and identify the biggest impact areas. We build a tailored implementation plan that fits your needs.
WEEK 2
Install Module
We connect DocJuris to your contract repositories, set up admin and user accounts, and ensure your environment is ready for success.
WEEK 3
Deliver & Test
Your team builds initial playbooks, reviews existing clause libraries, and trains the DocJuris agent to align with your internal standards and negotiation positions.
WEEK 4
Launch
We support you in rolling out DocJuris to a pilot group or your full organization—with launch materials, training, and hands-on support to drive adoption from day one.

Not another CLM

Tackle everything your team needs using existing IT without expensive consultants, outrageous user licensing fees, or complex coding. DocJuris takes on the heavy lift and delivers your requirements with its people, process, and technology.

See how DocJuris can automate your legal, procurement, and sales operations.

Request demo
© 2025 DocJuris, Inc. All rights reserved. Patent Pending.
DocJuris is not a law firm or a substitute for an attorney or law firm. We cannot provide any kind of advice, explanation, opinion, or recommendation about possible legal rights, remedies, defenses, options,selection of forms or strategies.