9
PLAYBOOK TEMPLATES

Franchise Agreement

A Franchise Agreement defines the relationship between a franchisor and franchisee, setting the terms for brand use, operations, and ongoing support. This playbook outlines key negotiation strategies, performance obligations, and critical clauses to protect both parties’ long-term interests.

Intellectual Property Rights

Why This Matters: Clear IP provisions prevent future disputes over ownership, ensure freedom to operate, and protect proprietary assets. They support innovation and maintain competitive advantage.

Negotiation strategy

If you're the Franchisor:

Ensure that all background IP remains with the Company and negotiate for joint ownership or exclusive licenses for newly created IP. Include strong indemnity clauses to protect against infringement claims.

If you're the Franchisee:

Negotiate for fair compensation for any IP created and ensure the ability to use and license the IP independently. Seek to limit indemnity obligations to reasonable levels.

Essential elements

1

IP Ownership

Defines who owns the IP.
2

Licensing Terms

Outlines usage and licensing rights.
3

Infringement Indemnity

Protects against IP infringement claims.

Action framework

ACCEPT

Propose edits if the IP ownership terms do not align with strategic goals or if indemnity clauses are insufficient.

EDIT

Reject if the clause fails to protect proprietary assets or imposes unreasonable restrictions.

ADD

Add language to address any missing elements such as usage rights or indemnity provisions.

PRO TIP

Always ensure IP clauses are tailored to the specific needs of the project and business objectives.

Real-world examples

FAVORABLE

Preferred IP Ownership

"The ownership of all background IP remains with the originating party, while any newly created IP under this agreement shall be jointly owned/licensed as per the terms outlined herein."
NEUTRAL

Co-ownership for Joint Projects

"For joint development projects, the parties agree to co-own any resulting IP, with each party having the right to use and license the IP independently."
UNFAVORABLE

Unclear IP Rights

"The parties will discuss IP ownership as needed, without any predefined terms."

Alternative scenarios & positions

Joint Development Projects

In joint development projects, ensure equitable distribution of IP rights and benefits, allowing both parties to use and license the IP independently.

High-Risk Projects

For high-risk projects, prioritize strong indemnity clauses and clear ownership terms to mitigate potential legal challenges.

Cross-Border Agreements

In cross-border agreements, consider jurisdictional differences in IP laws and ensure compliance with international standards.

Access all other DocJuris Playbooks

Launch in days, not months

Unlike complex CLMs with long implementations and steep learning curves, DocJuris is built for speed and simplicity. We integrate with your workflow—whether connecting to a CLM or uploading agreements manually—so you're up and running in days, not months.
WEEK 1
CLM Readiness and Design
Our CX team works with you to understand your contracting challenges, prioritize key workflows, and identify the biggest impact areas. We build a tailored implementation plan that fits your needs.
WEEK 2
Install Module
We connect DocJuris to your contract repositories, set up admin and user accounts, and ensure your environment is ready for success.
WEEK 3
Deliver & Test
Your team builds initial playbooks, reviews existing clause libraries, and trains the DocJuris agent to align with your internal standards and negotiation positions.
WEEK 4
Launch
We support you in rolling out DocJuris to a pilot group or your full organization—with launch materials, training, and hands-on support to drive adoption from day one.

Not another CLM

Tackle everything your team needs using existing IT without expensive consultants, outrageous user licensing fees, or complex coding. DocJuris takes on the heavy lift and delivers your requirements with its people, process, and technology.

See how DocJuris can automate your legal, procurement, and sales operations.

Request demo
© 2025 DocJuris, Inc. All rights reserved. Patent Pending.
DocJuris is not a law firm or a substitute for an attorney or law firm. We cannot provide any kind of advice, explanation, opinion, or recommendation about possible legal rights, remedies, defenses, options,selection of forms or strategies.