3
PLAYBOOK TEMPLATES

Sponsorship Agreement

A Sponsorship Agreement outlines the terms under which one party provides funding or support for promotional exposure. This playbook details exclusivity, deliverables, and termination for reputational risk.

Confidentiality & Data Security

Why This Matters: Strong data provisions reduce the risk of breaches, regulatory fines, and reputational damage.

Negotiation strategy

If you're the Client:

Ensure that confidentiality obligations are comprehensive and include specific security measures. Negotiate for regular audits to verify compliance with data protection standards.

If you're the Agency:

Focus on limiting liability for data breaches by ensuring that obligations are reasonable and achievable. Propose mutual confidentiality obligations to balance responsibilities.

Essential elements

1

Confidentiality Obligations

Protects sensitive information from disclosure.
2

Data Protection Compliance

Ensures adherence to data protection laws.
3

Security Measures

Implements safeguards against data breaches.

Action framework

ACCEPT

Propose edits if the clause lacks specific security measures or audit rights.

EDIT

Reject if the clause imposes unreasonable or one-sided obligations.

ADD

Add language to address jurisdiction-specific data protection requirements.

PRO TIP

Regularly review and update data protection clauses to align with evolving legal standards.

Example clauses

FAVORABLE

Robust Confidentiality Clause

"The Receiving Party shall keep all Confidential Information strictly confidential and shall not disclose such information to any third party without the prior written consent of the Disclosing Party."
NEUTRAL

Standard Data Protection Clause

"The Parties shall comply with all applicable data protection laws and regulations in relation to the processing of personal data."
UNFAVORABLE

Weak Security Measures Clause

"The Receiving Party shall implement reasonable security measures to protect the Confidential Information."

Fallbacks

High-Risk Projects

For projects involving sensitive data, enhance security measures and include specific breach notification timelines.

Cross-Border Data Transfers

Ensure compliance with international data transfer regulations, such as GDPR for EU data.

Cloud Service Agreements

Include specific provisions for data storage, access controls, and third-party service provider obligations.
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